Travis Rice

  • Design
  • Process
  • Vision

Less, but better

Gone are the dark days of Flash-based sites, shiny drop-shadowed buttons, & gradients on everything. We've returned to the essence of design: invisibility. The purpose of design is to clarify function & facilitate usability. As a minimalist by nature, this is my comfort zone—elegance through simplicity.

Antoine de Saint-Exupery said “Perfection is achieved not when there is nothing more to add, but when there is nothing left to take away.” By focusing on details & the fundamentals of design, aesthetics come naturally.

Kickoff to launch

In order to stay ahead of the curve in the ever-changing device landscape, an agile design process is vital. The core framework of the creative process remains, but the overall approach has evolved. Collaboration & adaptability now top the list—the rigidity of a traditional process no longer cuts it.

With mobile adoption now well beyond the halfway mark, having a mobile-first design perspective is imperative. From the discovery stage forward, decisions should be filtered thorugh the mobile lens. Design starts with the mobile layout, then moves on to desktop.

Beyond the brief

While process should examine mobile first, vision should be unabashedly human-first. As designers, we must push clients to deliver value to their audience. Rather than simply executing direction – designers should provide solutions to challenges clients haven't even considered. Consistently pitch innovative solutions & eventually you'll be heard.

Design now has a seat at the table & can influence business decisions. When the Creative Team are collaborative partners in the conversation, everyone wins. The audience gets something they'll actually use, stakeholders see results & designers feel genuinely valued.


Team Leadership

93% Complete

Client Relationships

87% Complete


75% Complete

Creative Cloud

95% Complete

Digital Strategy

84% Complete

Whether you're looking for consultation on your next project, or you need a strong creative lead for your team – I love to talk design.

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