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| The correlation between commercial design and the elements of art design are inherent. As advertising has evolved, however, so has the focus of commercial design. To effectively present information about a product or service is perhaps the most important function of any commercial media project. The amount of information and the speed at which this information must be conveyed can often eclipse fundamental aesthetic considerations during the design process. Finding and maintaining a balance between effectively transmitting information and a design conscious presentation is of foremost importance. Datosyn is that synthesis; where the pastoral meets a cityscape, where aesthetic meets information. Datosyn is the perfect mixture of sinful pleasure for the eye and the data which must get through. Design need not be a rigid vehicle to simply serve content. Information design can make you smile with greedy satisfaction. Packaging the sin with the confession - Datosyn is atonement through design. |
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